Customer Journey Mapping
Customer go through a journey in most online buying processes. There are 4 phases in the Customer Journey. Content creation are tailored to target customers at each phase of the customer journey.
Videos are important elements of digital marketing in today’s context. Consumers’ attention span are shorter and the need for more visual stimulations to capture attention are increasing. Below is an example of a video created for IMGardenMart for the awareness phase of the customer journey for fresh spirulina.