Customer Journey Mapping

Customer go through a journey in most online buying processes. There are 4 phases in the Customer Journey.  Content creation are tailored to target customers at each phase of the customer journey.

 

Awareness Phase

Video Content to Create Awareness
Screenshot of Video Content to Create Awareness

Consideration Phase

Infographics for Consideration Phase
Infographics for Consideration Phase

Conversion Phase

Content to Inspire Conversion
Content to Inspire Conversion

Retention Phase

Contest to Increase Customer Retention
Contest to Increase Customer Retention

Video Creation

Videos are important elements of digital marketing in today’s context. Consumers’ attention span are shorter and the need for more visual stimulations to capture attention are increasing. Below is an example of a video created for IMGardenMart for the awareness phase of the customer journey for fresh spirulina.